OVERVIEW

In late 2022 and early 2023, I delved into the very new world of Generative AI for my personal projects, drawing a lot of attention from the LinkedIn creative community and local news media.

Intel's marketing team also took notice, seeking collaboration for AI experimentation or, in this instance, reenvisioning their AI evangelist program.

During my initial call with the marketing team, they were pleased to learn that I was the Group Creative Director at an agency and asked if I would be interested in pitching for the Inference AI rebrand. Up until this point, the Inference AI program was referred to as the “AI Dev Team Adventures” and was used to connect with the developer community as a B2B drive

TWO PART ASK

ASK 1: AMBASSADOR REBRAND

Reenvision how the AI Evangelists are personified and modernized from their previously established identity and content program.

ASK 1: Continued

Craft how we tell their stories within the developer community and also generate interest from a wider audience, tapping into the burgeoning AI zeitgeist.

THE INFERENCE MAKERS

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ASK 2: OpenVino Campaign

Develop a campaign tailored for developers, aiming to enlighten them about the potential of Intel’s OpenVino AI toolkits. Illustrate how leveraging these toolkits can significantly enhance their companies’ and customers’ experiences.

GCD
  • Rob Brooks
CD
  • Ryan Doggendorf
ACD - COPY
  • Chase Stevens
Sr. Designer
  • Andrew Langford