Establishing Creative Direction
As I would with any of my clients, I established a conceptual creative approach to drive our rebrand.
Below you can see the chosen direction, my approach to putting the direction together, and a series of mood boards that conveys the creative intent.
Bringing "Driven By Data" To Life
This project afforded the opportunity of both driving the creative vision as well as contributing hands-on to the creation. As a Creative Director, I have always felt the importance of holding onto hard skills and never losing my craft.
The team was composed of myself and my Senior Designer.
Our end product was a blend of my brand mark, my direction, and his logotype.